Honey Maid Shrunk My Graham Crackers, Too!
Note: I thought it was a clever title until a google search came up with a post from August 2009 with the same name. I didn't notice a change in the crackers until June of 2010.
The Nabisco Honey Maid graham cracker on the left was purchased in June 2010. The one on the right was purchased in May 2010. I could see immediately that the new graham cracker was smaller, by almost half an inch in width. (Yes, I got out my ruler.) That was no big surprise. Ice cream "half gallons" are now actually 1.75 quarts and the amount of tuna in a standard can has decreased considerably over the last few years. I figured it was just economics (or greed.)
The real problem with the new graham crackers is the taste. Graham crackers are one of the few baked goods I buy, rather than make myself. I like them spread with natural peanut butter (and topped with chocolate chips if there are no cookies in the house) and sometimes we like to make s'mores.
These new graham crackers taste like sawdust!!! You can see from the photo that they are pale and pasty-looking, not golden like they used to be. What they have done is increase the whole grain from 2 grams to 5 grams per serving and they point that out on the new box. Well, I wasn't buying them as health food. After all, they're still made with partially hydrogenated cottonseed oil and high fructose corn syrup--two ingredients I almost always avoid. I was buying them because I liked the way they tasted.
Guess I'm going to have to spend some time learning to make my own. I certainly won't be buying these again!